100 SPLIT TESTS is the result of performing over 1000s of different split tests across all selling and advertising mediums online – and then distilled it into 100 tweaks and ‘hacks’ you can do to immediately boost your conversion rates!
Split testing has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly.
There are numerous aspects that you can look into for split testing, and they can get complicated. I’m here to make things clear for you.
So, if you want to run an A/B test accurately and get long term results, you need to do these 3 things first:
HAVE A CLEAR GOAL
- A clear result is determined by setting a clear goal at the start.
- An email subject line that wins at open rate may be different than the winner for click-through rates.
ONLY ONE VARIABLE IS TESTED
- In A/B split tests, it is important that only one variable is tested.
- Page A lose: the button color or timing?
- The best way to do split testing, apart from analyzing the effect of changing just one attribute, is to test your attributes with a completely random audience.
100 SPLIT TESTS
6-Part Video eCourse, 53 Minutes, Transcripts
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